How to Create Website Content

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Creating website content for your affiliate site is very important.

Creating website content takes a certain amount of practice and patience. You don’t have to be the best writer in the world, but you do need to express yourself well enough to get your point across.

When researching about becoming a successful affiliate marketer, you have definitely come across great “content” as one of the primary tricks. Most people are of the school of thought that website or blog content is only in written form; however, this is partially wrong.

What is content?pyramid of affiliate marketing

Content is the representation of ideas on a site or a blog for a particular purpose. In affiliate marketing, content may take several forms ranging from written articles, original images, outsourced info graphics to uploaded original videos all related to the particular product you are promoting.

In short, as an affiliate marketer, you should learn to create various types of content to achieve your primary goal as an affiliate marketer which is actually to draw traffic that will translate to commissions that you will earn from affiliate networks such as Amazon.

So, let’s go in-depth on the above-named types of content for an affiliate website;

1. Written content.

For most affiliate websites, written content is the principal source of traffic. These are the different types of articles you choose to use in your blog to promote a particular product or brand. In most cases, the following are the basic article formats you will have to interact with;

· Top 10 lists.

· Product reviews.

· Roundups.

· Trending topics.

· Tutorials or how-to articles.

· Question and Answer.

Now, for each type of article format, you MUST understand the basics when using them. A good example, when using a product reviews format, you should include a link to the product on Amazon; moreover, you should also include images. This is to make the article interesting and interactive to meet your main objective.

Good articles should be interesting, engaging, easy to read, and understandable. This means all your articles no matter the format should have several subtitles, short but sharp sentences, full of appropriate content and free from grammatical mistakes.

Moreover, you should use bullet points and bold characters throughout the article. As if that is not enough, you should also have a catchy introduction for your readers to be anxious to read on.

For your affiliate website to rank well on search engines such as Google, the Crawlers go through your content to make sure that it meets the above criteria. Remember, a high ranking on search engines means that you get more traffic since most web users, will only rely on content in the first search results page.

As a control measure to satisfy their web users, search engines are today ranking websites based on the mentioned factors.

SEO and Ranking

SEO is the abbreviation for Search Engine Optimization. Your articles MUST be SEO friendly.

This means that they should be optimized in a way that when a web user searches a particular string of words, your website is among the first search results. Bearing in mind that your articles must read well, there are those SEO techniques you should utilize and get your affiliate website ranked well by search engines.

For instance, you can use the relevant keywords in the URL and Title of the article. A good example, if your keyword is “maternity mattresses” your URL should read something like

Your article titles should then read something to do with “Top 10 maternity mattresses in 2019. This is to make sure that search engines detect the keywords from your website quite fast.

But where do you get these keywords? Before writing your articles, you must do extensive keyword research to know the best and competitive keywords to use in relation to your particular area of interest.

There are keyword research tools such as SEMRush and Jaaxy that will go a long way with helping you come up with the most productive keywords for your blog articles.

2. Images and videos.

The other important type of content for your affiliate site is images and videos. Images and videos create a visual representation of the product you are promoting. There are different ways on how to create images and video content.

· Images.

When it comes to images, using original images on your affiliate site is by far the best and safest way to promote products. By taking photos using your smartphone and using them on your website gives the product you are trying to promote an accurate presentation than just downloading an image on Google and using it as an imaginary representation.

The alt tags and images titles on your original photo also play a huge part in helping your site rank high on search engines.

Moreover, original images offer your affiliate site a lot of security. What do I mean by that?

Your affiliate website might get suspended or banned by using copied images from the internet. You do not have the rights to that particular photo, meaning that the owner can sue you, resulting in either of the mentioned consequences. This will rarely happen, but waiting for the consequences is never a wise idea.

If you cannot take original or rather real photos of the product, you can simply use Stock photos from trusted sites such as canstockphoto Pixabay and other sites that offer free to use images. Make sure they are free to use.

· Videos.

When it comes to having video content on your affiliate website, most people go for those YouTube videos because they are readily available. Yes, this is a great way to save yourself the time and money to create original videos. However, you should note that by using YouTube videos, you are acting as a free affiliate agent to another person.

This means that the creator of the video will earn from the ads in the video when you view it or embed it on your site for your target audience. That is why no one will restrict you from using YouTube videos.

Original videos.

If you have the time to create original videos, you are perfectly on the right track. Original videos can be used in two ways, promoting the products or brand on your affiliate website or uploading the videos on YouTube and attaching your affiliate link to the video. This will increase your target audience basis. Also, personally made videos are gaining in popularity and ranking, so it should be something to consider doing.


Creating great website content is not as hard as many people make it sound; with the appropriate tools and resources, you can come up with articles, videos, and images that will play an important role of drawing traffic to your affiliate site and helping it to rank high.

Also, for more help in creating a great website, check out this review of Wealthy Affiliate. It’s the best training around and it’s free to start.

Thanks for reading my article and if you have any questions, please leave them below and I will answer them as soon as possible, Thanks, Deanna.

12 thoughts on “How to Create Website Content”

  1. I am glad I happened across your article about how to create content. It is a great resource for people who have just started a website.  As many struggle with how to create content along with knowing what is considered good content.  With that being said I feel this article goes a long way in helping people create great content. 

    • Thanks, Pamela, Thanks for your comments. Writing good and complete articles improve with time and something you should not rush. Don’t be afraid to put some time and energy into creating your articles. It will pay off in the long run, Thanks again, Deanna

  2. After reading your article, I learned a lot and learned a lot. However, I think there is a method to write an article.
    First of all you need to do keyword research and get a good understanding of the topics you write articles on. You’ve said that we can use pictures and videos to succeed in article writing. If we use pictures and videos, then our article in affiliate marketing will be in a good position. Because when a visitor reads an article, they will know better about the product by watching the video and image.

    • Yes, you are right on. And keyword research is very important to your success. The more you write , the easier it gets. Plus, making your articles at least 1,000 to 2,000  words long is another good point, Thanks, again, Deanna

  3. Hello Deanna, I must say that this article is very helpful and informative. I have struggled to write website content for myself in the past but luckily I overcome that fear. Now I only have the problem of how to write content that WILL rank in Google as many of my posts are not on the first page, your article helped me a lot to gain SEO knowledge.

    • Hi Danijel, Thanks for your comments. I agree it’s hard to write content in the beginning, but as you continue to write it definitely gets easier. Thanks again, Deanna 

  4. You explained it perfectly about how to create a good content. In affiliate marketing world content is very important. What I usually do plus your tips on how to do it is I write my content as if I am a reader. So, I do proofread a lot to see if I am hooked with my post or not. If I think it is too technical I usually revise it. Also, I am not a professional writer as well, I just keep writing get it out there and learn from my mistakes 🙂 Just follow the process and you will succeed 🙂

    • Thanks for your comments Nuttanee, I agree, plus, I try to write as if I am having a conversation with that person, so it doesn’t seem too stiff and stuffy. Thanks again, Deanna

  5. Hello Deanna, thank you for sharing this article on how to create website content. You have really said a lot in this post regarding how to create a website content and various types of website contents and I have learnt so much from it. One of my favourite among the contents is video content. They are really easy to comprehend and understand.

    Best regards!

    • Hi Shifts, Thanks for your comments. Yes, video is the hot content creator right now. Very beneficial to everyone. Sad to say, I have not gotten started with it, but it is on my list of TO_DO’s. Very soon, so much benefit. Thanks again, Deanna

  6. I am planning to launch my website latest January next year and I found this article useful in regards to that. I will make sure I utilise the various kinds of contents you have opened my eyes to. Most times, some articles I read are very vague; I mean some people do not know how to express themselves in simple terms. One of the best ways to write a great article is writing it to the extent that when a baby reads it, she would have full understanding with it (lol, I love baby girls)… I want to make sure all my contents are easy to understand and well optimised for SEO 

    Thanks for sharing.

    • Hi Techie, Thanks for the comments. Yes, writing content is not too hard once you get comfortable doing it. Make it like a conversation with a friend. Soo much more enjoyable and easier to write, and the more you do it the easier it gets. Thanks again, Deanna


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